THE PRODUCT
Ritz-Carlton operates 91 luxury hotels and resorts in cities around the world and resorts in 30 countries and territories.
THE PROCESS
Ritz Carlton came to us in order to build an iOS app. I created the initial wires based on a standard app layout, however, business feedback was that in order to stand out they needed the brand to have a more original interface. Going back to the drawing board, I created a layout which revolved around the home and away concept. Once a user arrived at the destination of their choice, the app would switch the home screen in order to display relevant information. The layout and UI remained unchanged for years as a testament to its success.
Challenges
Business Requirements
Branding Guidelines
Unique Interface
Deliverables: Wireframes, Visuals
