DESKTOP APP: B2B

FLEETSEEK

ROLE: LEAD UX

THE PRODUCT

FleetSeek is a lead generation, sales and business intelligence research tool for the trucking industry that empowers its users with the ability to search over 100 data points per fleet.

THE PROCESS

Lacking true requirements documentation I used the data and structure found on the site to create low fidelity wireframes. Once business had signed off on the basics, the wireframes were reproduces in high fidelity in order to refine the user experience and ensure alignment to current product standards.

Challenges

Lack of Requirements
Lack of Reaserch
Dated Interface
Dated Branding
Deliverables: Wireframes, Visuals

Search Wireframes

Search was integral to the app experience. We experimented with different layouts in order to ensure data points were being communicated clearly.

Fleet Details

The wirframes helped to establish the layout and quickly evolve the product.

Fleet Details

The original product had heavy detail pages that displayed tables, lacking organization and data differentiation. In order to ensure the data was easier to read, the decision was made to visualize certain parts, highlighting any essential components.
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