THE PRODUCT
Copia Interactive is an edu-centric platform service which handles content aggregation, distribution, and consumption through a multi device app and portal offering.
THE PROCESS
As the Creative Director and sole designer, I was charged with updating not only the branding but the entire visual identity from desktop portal to e-reader. Working with the PM, I quickly assessed user pain points as they related to the interface and the overall user experience. Using the knowledge gained along with interviews user personas were created, which were used to help start the visual deliverables. Working in Photoshop, I delivered over 150 full fledged mock ups for hallway testing and business approval.
Challenges
Inconsistent Branding
Muddled Layout
Dated Interface
Ineffective Messaging
Deliverables: Flows, Visuals, Prototypes